18. How to Build up and Educate Future Audiences!

Shopsteward: Jo Raknes
Time & Date: 09:30,  11 May 2010
Room:Red  Room

What do we feed the generation who will decide the Public Broadcasters destiny in the future? Are we nurturing our future ‘employers’ and which way can we show them that the brand of Public Broadcasting is worth the investment? Let us look at some of the examples from around the world how we treat our future audience today, and how we empower them - to be our future bosses.

Keywords: New Audience, Brand building, Access, Programming