10. The Audience: The Unpredictable Factor

Shopsteward: Jędrzej Dudkiewicz
Time & Date: 09:30,  10 May 2010
Room: Green Room

Session Description
Broadcasters identify audiences but can sometimes miss their target. Are we able to recognize the needs and interests of a specific group? Is there a science to this or are we trusting our intuition. What factors into targeting a programme?  Here we will take a look at some of the expected hits and surprises.

Keywords: Budget, Ratings, Responsibility, New Formats, Brand consciousness, Young audience